Communications professionals often use the same words to refer to very different things. Here are the assets we bring into play when putting our vision of communications into practice:

• a global approach to communications, tailored to each event. We use press relations alongside public relations and partnerships to generate press coverage and to encourage different target audiences to get out and see the event.
  
  
• up-to-the-minute knowledge of the international cultural scene.
  
  
• first-class credentials among journalists derived from our experience of handling prestigious cultural events.
  
  
• one-on-one relations with journalists mean we know exactly the material they need and their editorial focus for extensive and, more to the point, quality press coverage. Whether sending out press releases or following-up by phone, we don't believe that "one size fits all."
  
  
• almost 20 years forging relations with different cultural players (artists, architects, designers, journalists, media proprietors, public and private institutions, etc.), based on professionalism and mutual trust. We join up the links in the chain, bringing the different players into contact with each other for their benefit and for the benefit of the assignments we work on. We build bridges, not walls.
  
  
• an important consultancy role that we like to begin as far upstream as possible, working with the team who conceive the event. This stimulates creative thought processes and contacts with other partners.
  
  
• an international outlook: we work with a network of communications and press relations agencies in Belgium, Germany, Italy, Spain, the UK and the USA, chosen for their expertise in different areas of art and culture, and because we can work well together. We then call on the agency that is best-suited to a particular assignment and the specific needs of our clients.
  
  
• the capacity to adapt to all types of situation, including crisis communications.